Un-wrapping the launch of Yianni: Supercar Customiser with UKTV Dave

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Creative Nerds worked alongside UKTV to create a social-led package surrounding the launch of Yiannmize – Supercar Customiser.

Focusing on the target audience and using our established contacts in the world of supercars, talent and events Creative Nerds worked with the Dave team to storyboard, shoot and edit a compelling launch piece from the official screening of episode one.

Taking place in central London, the event played host to stars such as Georgie Porter, Aston Merrygold, Lethal Bizzle and Charlie Sloth, plus of course the main man himself Yianni.

Providing a fast turnaround edit, the content was shot and on socials within less than 48 hours after the event, keeping content fresh, current and up to date.

The show itself has gone on to be a huge success for the channel, bringing in a key demographic of car lovers, as well as welcoming Yianni’s audience over to Dave.

Tom Gamble of Creative Nerds said: “The TV series has become a massive hit with the viewers on Dave, especially with younger audiences.

It was fantastic to be able to bridge the gap between Yianni and his colossal social media following with an exciting London screening of his most recent series at the Charlotte Street Hotel. We were really able to capture the positivity, passion and enthusiasm of the night and it’s something both us and Yianni’s fans will enjoy watching.”

Yianni: Supercar Customiser is on Dave, Wednesdays from 8pm or full episodes are on now on UKTV Play.

To find out more about our live-event or launch packages, or arrange a meeting to find out what we could do for your social, get in touch at social@creativenerds.org

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