The TFL Night Tube is finally launching tonight, the delayed Mayor Of London project has got the green light and party goers and night workers across London are set to benefit.
One of the first big brands jumping on the hype around the Night Tube launch is Tesco. A number of Tesco stores across London will open 24hrs in line with the new Night Tube schedule in a bid to increase convenience for late night and early morning travellers, and of course promote that they’re supporting the new train schedules!
From tonight, Tesco is trialling opening seven additional stores for 24hrs on Friday and Saturdays along the Victoria and Central lines, in which the Night Tube is launching.
— Tesco News (@tesconews) August 19, 2016
The move also allows Tesco to create social content around being ‘your’ 24/7 local store, as well as increase the customers shopping… especially drunk ones.
Martin Smith, Tesco’s London Convenience Director, said: “London is such a vibrant and exciting place to live, work and visit and the Night Tube provides people with a great way to experience the city at a time that suits them best.
“At Tesco we’re always looking for new ways to serve London’s customers whenever it is most convenient to them. That’s why we’re delighted to announce these new opening hours at select store, helping to make life easier for those either working late or enjoying London’s nightlife.”
Tesco are also going one step further to promote their trial launches, setting up ‘Hydration Stations’ at the front of stores running from 3am-7am on 19 and 20 August.
Colleagues at the stores will be handing out ‘Tesco Finest’ freshly squeezed orange juice and bottled water. According to the chain, they’re doing it to “reward night workers benefiting from the new 24hr service and helping refresh party goers heading home after a night out.”
The Night Tube will run trains on the Victoria lines on average every 10 minutes across the entire line, and on the central line with trains running approximately every 10 minutes between White City and Leytonstone.
They’ll also run approximately every 20 minutes between Ealing Broadway to White City and Leytonstone to Loughton/ Hainault. With no service between North Acton and West Ruislip, Loughton and Epping and Woodford and Hainault.