Graphic Design, Social Media
Building an audience
Trend-led social media
Creative Nerds were approached by Warner Music to build a social media campaign and brand for pop-engaged fans.
Pop Flash is a pop culture led social platform running across Facebook, Twitter and Instagram. Growing their social audience by over 275% in just ten weeks, Creative Nerds focused on creating trending and viral pieces of video content. Facebook was the lead audience, and with the teams extensive knowledge of ad targeting, Creative Nerds were able to build specific targeting demographics at a rapid pace – including age, gender, location and detailed interests.
Getting young people engaged
Building a brand
Creative Nerds re-designed Pop Flash as a brand, new with motion graphics, printed items such as cue cards, envelopes, compliment slips plus social assets. Working with our in-house design team, the new branding supporting the strong new wave of content, plus elevating call to activation pieces.
As well as social media, Creative Nerds filmed and edited video content with our production team. Interviewing famous pop stars from around the world Pop Flash quickly became the go-to destination for exclusives.